Why Use A Digital Marketing Agency?

If you’ve been thinking about outsourcing some, or even all of your marketing efforts, we’ve compiled the following 5 reasons why you should bite the bullet and go for it!

Shell Robshaw Bryan
by Shell Robshaw Bryan
Posted in Marketing on June 20th, 2017

Developing a marketing strategy, managing a website, dealing with SEO, developing email campaigns, advertising, creating original content, whilst staying on top of your gazillion social media profiles, and also trying to analyse the performance of how this all somehow fits together, is by no means a straightforward task.

If you’re struggling to do any of the above whilst also dealing with the daily demands or your team, business, life in general; well it might be time to ask for a little help.

5 Reasons Why You Should Outsource Your Marketing

1 | Save money

Yep, that’s right, outsourcing your marketing efforts could actually save you money!

An in-house marketing department means the biggest proportion of your marketing budget is being spent on salaries and overheads, and you could still end up with a crucial skills gap in your team.

We offer a full digital marketing support package for one fixed cost each month. You get access to a diverse team of digital marketing experts with specialist knowledge, skills, and experience, for a fraction of the cost of an in-house marketing department.

2 | Improve your efficiencies

We know it’s easy to keep pushing those ‘non-urgent’ marketing tasks to the bottom of your to-do list. There’s probably a hundred reasons why you’re just not getting around to it, but the fact of the matter is you’re not helping your business if you’re not promoting it.

Using a marketing agency can give you the power to do more. They can help you to improve your internal efficiencies by taking the stress off that never ending to-do list and enable you to concentrate on the tasks that you do best!

An agency can help you to bridge the gap between misaligned sales and marketing departments, with highly skilled and flexible support. Here at Surefire, we work with real data to benchmark and monitor your digital performance. This helps us to adapt activities as we go, making the marketing and sales efforts work more efficiently across your whole business.

3 | Benefit from an outside perspective

Ever heard the expression that you can’t see the wood for the trees? It can be hard to gain clarity on a situation in which you are so deeply involved. This is where an impartial perspective can help.

As well as completing an in-depth audit of your digital performance, we will look at your brand with the eyes of a prospective client. Thanks to our experience of working with a varied client base, we are skilled in finding new and imaginative ways to help you stay ahead of the competition.

4 | Access to a pool of digital marketing talent

By employing an agency like Surefire to look after your digital marketing efforts, you will benefit from access to a whole team of digital specialists, creative thinkers and the most advanced marketing resources around. You can stay relevant in an ever-changing digital landscape, without the constant learning curve that is presented by the constant introduction of new technologies.

Agencies love what they do and have a finger on the pulse when it comes to the latest marketing regulations, digital algorithms, design and content trends. They comprise a wealth of qualified individuals with the expertise and experience that is hard to match with an in-house marketing team.

At Surefire, our digital support team is Google AdWords certified meaning we really do know what we are talking about, when it comes to getting the best out of your digital marketing spend.

5 | Helping you to help yourselves

We’ve already looked at how using an agency can help improve your internal efficiencies and offer a fresh perspective on your strategic marketing performance. But we also understand that sometimes outsourcing your digital marketing isn’t always an option.

That’s why we’ve devised a range of training packages that we tailor to your specific business requirements in order to help you, help yourselves. Whether you need help with understanding social media management, how to write effective blog content or what Google Adwords is all about, we can show you.

With a flexible approach to our work, everything we do is focused on your needs. If you need training, we can train you. If you want an impartial view on your digital performance, we can complete an in-depth and impartial audit. If you require ongoing marketing support but need it to be adaptable to your changing marketing requirements, we’ve got you covered.

Gain more than just marketing experience

In summary, the benefits of using a digital marketing agency like Surefire, really do speak for themselves.

As well as accessing a broad range of marketing experience, you get an abundance of marketing expertise, a cross-pollination of creative ideas and gain a fresh outlook on your marketing strategy.  Not to mention the opportunity for improving your internal efficiencies and to actually save money!

If you think you’re ready to start benefitting from a little extra help get in touch or give us a call on 0845 301 1181.

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