Mobile First eCommerce


Mobile-First eCommerce For The UK’s Leading Equestrian Equipment Manufacturer.

Equiport is the UK’s leading manufacturer of equestrian equipment for both horse and rider. We’ve been their eCommerce partner for over 12 years, continuously improving their website in that time. The brief for the latest major update was to give the site a fresh, modern design and to improve the user experience for mobile visitors.

What We Did

Mobile First Design
Customisable Product Options
EPOS Integration
Bespoke eCommerce Solution

Equiport Website Design

Mobile First Design

The majority of customers viewing the Equiport site do so from a mobile device or smartphone. With this in mind, we took a mobile-first approach to the design of the new site, with a focus on ease of use and mobile load times. We overhauled every aspect of the mobile experience from the product listing filters to the checkout process. The final result has seen the conversion rate and session time improve dramatically on mobile devices.

Customisable Products

Equiport are well known for their made-to-order saddlecloths and show rugs. These can be heavily customised with a variety of colourways, details and finishes. We created a bespoke eCommerce process that lets customers create and order a product to their own unique specification.

Home Page Builder

One of the big improvements to the latest version of the site is in the amount of control Equiport have over their home page. We’ve created admin tools that allow Equiport to build it from any combination of preset banners, product areas, sliders and special offers that they choose.

EPOS Integration

Equiport recently updated their EPOS and Inventory Management system to the Citrus Lime platform. We wrote a custom integration with the Citrus Lime platform using their API to ensure that website orders and stock updates were sent through to the EPOS system.

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