Crate Hire UK is the number one place in the UK to hire crates online. We’ve worked with them since their inception to help take them from brand new startup to being the disruptor in the marketplace.
By collaborating closely with the Crate Hire UK team, we’ve created a best-in-class eCommerce website, and rolled out a highly successful programme of search engine optimisation and paid search campaigns.
What We Did
eCommerce Website Build
Search Engine Optmisation
Bespoke Rental Process
Unlike standard eCommerce websites, this doesn’t just sell products – it rents them too. Working with Crate Hire UK, we’ve created, and refined, an entirely bespoke rental interface that takes the customer through the process of delivery and returns. We’ve made what could be a tricky process to follow online into a pain-free user journey which converts at a very high rate.
Business Dashboard Development
Behind the scenes of the website is a custom web-based system used to control and track all aspects of the orders. Dealing with everything from deliveries, rental extensions and automated, ongoing billing, the business dashboard is the cornerstone to Crate Hire UK’s business.
We integrated the Crate Hire UK website directly with their suppliers systems. Orders are automatically sent out to Crate Hire UK’s partners which greatly reduces the amount of admin. Everything is tracked and recorded so any issues can be dealt with quickly.
Using Upsells To Increase Average Order Value
In order to increase average order value and profitability, the site upsells complementary products at key stages in the buying process. Reminding customers that they might also need crate labels, lid seals and other packaging has proven to be very successful and has boosted the site’s bottom line.
Number 1 in Google
We’ve worked closely with the Crate Hire UK team to plan an ongoing programme of search engine optimisation. From on-page optimisation and site planning, to the creation of regular new content, the results have been stellar. Crate Hire UK dominates the Google results for all of its targeted keywords.
The latest version of the site saw us give it a visual and user experience overhaul. With the percentage of visitors using smartphones rising consistently, we worked hard to improve the key site processes for mobile users. The work has seen excellent improvements across all key mobile metrics, including the most important, sales.
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