What We’ll Cover
- Why blogging for your business is important
- Finding your way around WordPress
- What to write about
- Writing winning headlines
- Structuring your page with lists and subheadings
- The importance of images and where to source them
- Image size and consistency
- Creating high value content to help attract and convert new customers
- Creating support content for existing customers
- Blogging about your products, services and promotions
- Blogging schedule and planning
- Promoting your blog articles for maximum reach
- Basic SEO (search engine optimisation) for bloggers using the WordPress Yoast SEO plugin and WordPress tags
- Who does it well? Examples of good and bad blog articles and techniques
- What tools you can use