Earlier this year, we helped CMS Payments Intelligence to redesign their website. We worked closely with their marketing team to get a thorough understanding of their business, the sector they operate within and what they wanted to achieve.
We delivered a content rich new website, complete with case studies and an integrated blog all powered by a simple, yet powerful admin system.
By focusing on the structure, content and how best to convey key messaging, the resulting website which went live in June 2013, has delivered consistent monthly improvements across a number of tracked metrics.
The Results
The results of the re-design have been impressive and month-on-month all key performance indicators keep on improving.
Website Visitors: 200% increase
Bounce Rate: 16% decrease
Average Visit Duration: 127% increase
Pages Viewed Per Visit: 57% increase
Page Views: 372 % increase
The new website is more visible in organic search and is attracting 3 times the number of visits the old website received. Not only that, visitors like the content and are better engaged with it as they are staying on the website for much longer and are viewing more pages.
Every major, measurable stat has improved greatly since the same period last year. Almost every week and month we’re hitting a new record level and our clients are always mentioning the website to us in meetings now too. Very happy customer over here!
Matt Shaw, Head Of Marketing
If you’d like to discuss your website project with our team, get in touch with us today.