You’ve heard that it’s important for businesses to have a blog. You’ve taken the leap and your blog is all set up and ready to go, but what the heck do you write about?
Lot’s of businesses start out talking exclusively about company news, which is fine and company news is a valid part of a good content mix. However, unless you’re part of a very large organisation, generating enough company news to write about regularly just isn’t going to happen.
Having written hundreds of blog articles over the last few years, we’ve found that there are lots of topics a business can write about, whilst remaining relevant, engaging and on-brand. In this article we take a look at some ideas for content creation; or in layman’s terms, stuff that you can write about on your businesses blog.
30 Content Ideas For Your Business Blog
OK so we’re starting with the most obvious thing, but we wanted to make the list comprehensive and something you can refer back to. People love seeing behind the scenes of a business, and learning what your employees get up to day to day is a great way of relationship building which enhances that all important trust.
If you think that you don’t have any company news to talk about, here are some topics ideas to get you started.
1. What’s going on in the office right now (employee birthdays, office decor, new team members, local news)
2. Charity work undertaken as a company or by individuals working for you
3. Recruitment and job opportunities
4 Profiles of individual team members (try a question and answer interview format)
5. Company history
6. Awards you’ve won
Client and/or Service Related News
What we’re really talking about here is showcasing what you do, how you do it and who you do it for. This includes things like writing case studies that focus on overcoming problems and the solution(s) you implemented, writing about any new projects you start, and sharing any positive feedback you receive from customers/clients.
7. Share product development progress, prototypes and concepts
8. Business related events that you’ve been to
9. How we make it/do it – showcase the production, project or design process
10. Comment on Industry news
11. Case studies
12. Customer/client testimonials and feedback
13. Promotion of your USPs or core strengths
14. Reveal a new product range
15. Sneaky peeks at new products or services (you could reveal new artwork or labeling for example)
Think about the problem(s) that your goods or services solve and consider some of the most common customer service related questions you get asked.
16. In depth information or technical data
17. Product comparisons (particularly good for technology products and services)
18. Dispel a common myth relating to your products, services or industry
19. Write a user guide
20. Create a list (e.g. 10 things to know about, useful resources etc.)
21. Create a tutorial or ‘how to’ guide
22. Answer common customer service and pre-sale questions
Whenever you run a sales promotion on any channel (e.g. a local leaflet drop, newspaper advert with a discount code or an email marketing campaign) always write about it on your blog too.
23. Promote a free shipping or discount code
24. Generate pre-sale interest by revealing a few of the deals ahead of the sale starting
25. Create a list of your current best selling products
26. Group a number of products together and present them all in a blog article (e.g. a Christmas collection or a gift guide)
27. Announce a sale
If you are running a competition on Facebook for example, then you’re going to want to blog about it too and direct people to the Facebook page. Regardless of where you’re running a competition though, you need to let people know about it and writing a blog article also gives you somewhere to publish the relevant terms and conditions.
28. Promotion of any competitions you are running with a link to the relevant place where people can enter
29. Details of competition terms and conditions
30. Encourage people to follow you on social media or sign up to your mailing list in order to enter a competition